Muskoka Boil

About

Muskoka Boil is a low country boil service located in Port Carling, Muskoka launching in Spring/Summer 2019. After working closely with the business owner on previous small business marketing projects in and around Muskoka, I took the task of creating and designing the new seafood service brand. Including building the website and creating all marketing materials for Muskoka Boil both digital and print. I decided to create something fun, that would stand out amongst the typical Muskoka businesses. I chose to use a colour palette based on a crab boil's ingredients: Crab Orange, Clamshell White, and Mussel Shell Black. The combination of the Muskoka Boil logo and the claws give the impression of a full crab. As the Local, original authority on seafood boils, Muskoka Boil prides themselves on providing the highest quality, fresh and local ingredients such as snow crab legs, clams, mussels, oysters and lobster tails. Muskoka Boil is a service of Field Of Greens, a fine food market located at Port Carling, Muskoka established in 2003. Offering fresh produce, fresh-cut, potted flowers, freshly baked bread/pastries from their on-site bakery, premium meats, fresh fish, seafood and much more.