Trade For Tomorrow

About

Trade For Tomorrow was a corporate social responsibility campaign initiated by a leading telecommunications company. It asked local junior sports communities (hockey, soccer, etc) to collect e-waste from their surrounding neighbourhoods. The e-waste was picked up and recycled. Each team was given points based on the amount of e-waste recycled. The points amounted to prizing and donations to their sports team and facility. I created a team of characters that instructed the participating teams on how to enter and take an active role in the campaign. The team of characters also educated participants on the benefits of recycling on a one-stop website full of resources, rebates, tips, and tools.