Corbetts Brand

About

Corbetts approached me to re-brand their outdated corporate identity and apply it to all of their media. The goal was to create a more sleek and refined identity with a modern and professional touch. The use of a clean ‘winter’ blue, grey and white colour palette, combined with a traditional and simple font (plus some added white space in the clutter of other brands) helped me to create a brand that didn’t conflict with the myriad of brands within the ski and snowboard industry. The new branding was welcomed with praise from the ski and snowboard community, which is great praise due to Corbetts long standing name within the ski industry (over 75 years). The task was large, it didn’t happen overnight and it’s is still in progress. It involved: • Corporate identity • Anniversary identity • Rebuild of an e-commerce site • iPad application • Uniforms • Social media management • Event materials • In-store promotions • Print materials • Magazine adverts • Digital banners • Eblasts • Business Cards • Vehicles • Video production • Snowboard Design